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Surfing the F&B Industry’s Wave of Change

Surfing the F&B Industry’s Wave of Change

by skalil | Mar 26, 2019 | Communication, Disruption, HOSPITALITY, PR

The changing landscape of F&B means businesses need to be ready, willing and able to adapt, overcome and evolve. The food and beverage industry is experiencing a period of intense change, and restaurants are starting to feel the heat as the market slows down, with...
Are Influencers Really that Influential? From Macro to Micro: When it comes to ‘Influence’ Size Does Matter!

Are Influencers Really that Influential? From Macro to Micro: When it comes to ‘Influence’ Size Does Matter!

by skalil | Apr 1, 2018 | Digital, PR, Social Media

The beginning of the influencer craze, like most manias, started slowly before skyrocketing. Bloggers used various platforms to write about various topics and most supplemented their writing with photographs to create a pictorial journey for the reader. These were the...
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