As we celebrate our ninth year as a top PR, Design & Branding, Social Media and Digital Communications agency, in London and Dubai, it’s important to remember our roots and look back on how it all began – as a fledgling PR agency nine years ago.
Katch Our Inspiration
People are often shocked to learn about how meaningful the name Katch really is. I set up this communications agency in honour of my late sister, Catch. Catherine was her name, but, in our family, she was always known as Catch – a fearless risktaker and the life and soul of every party. More importantly, she was my dear sister, and Katch International is my tribute to her.
The Significance of a Personal Touch
To truly grasp the story of Katch, it’s important to understand our roots. Before she passed away, Catch, with the help of my father, set up a charity to help people in situations similar to her own. She subsequently attempted to effectively communicate a positive message to the public by hiring a PR agency. Unfortunately, the agency severely lacked a personal touch. Its team didn’t care about my sister’s tireless efforts to make a worthwhile impact. Instead, our family was just another client – another pay cheque.
Witnessing such a complete lack of empathy planted the creative seeds in my head to one day set up a communications agency that would care about each and every client, coupled with a team determined to make an impact. And so, Katch International was born. Catch has always been our inspiration and her memory endures in every positive thing we do.
More than Just a Logo
The pink and black logo stands as a reminder of Catch’s favourite colours. She even asked us to wear those colours at her memorial, to make it a true celebration of her life. In essence, that’s exactly what it was – a celebration of Catch. It was full of pink and black balloons, as well as people grateful to have known such a caring, wonderful person. Consequently, all these years later, we still want to help everyone that comes through our door in the same way that my sister cared for others.
Creating a Legacy
Nine years later, and the Katch team has become part of my family. We have been through thick and thin together, through challenges and triumphs. But, through it all, we have grown even closer. Like me, they believe in honouring my sister’s courageous attitude and benevolent spirit. Essentially, they care about making our communications brand work because they know it’s more than just a name – it’s a legacy.
The Magic Number
It has been a magical nine years here at Katch – nine of the best! Together with this passionate team, we remain dedicated to being the very best PR, Design & Branding, Social Media and Digital Communications agency. Katch us for the next nine years of the journey – a journey forever inspired by Catch.