Katch International is proud to be providing game-changing global PR, project management and integrated communications services for the launch of Lewis Hamilton’s first plant-based sustainable burger chain – Neat Burger.
Game-Changing Global Communications
As London’s top PR agency, Katch believes in continuously pushing creative boundaries, while creating strong communications. That is why we’re absolutely delighted to lead the global communications for Lewis Hamilton‘s brand-new Neat Burger. Lewis, a five-time FIA Formula One World Champion, is collaborating with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Together, they plan to transform the fast-food game with the first plant-based sustainable burger chain of its kind. Without a doubt, Neat Burger is a real #GameChanger!
A Plant-Based Revolution
Neat Burger opened its first site on September 2nd and is set to revolutionise the way people see plant-based food. Interestingly, the exciting concept appeals to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. Its first outlet is open just off Regent Street, but plans are already in place for global expansion. Meanwhile, 14 franchises are already planned in the next 24 months.
Delicious Burgers, Sides & Beverages
Neat Burger serves unique patties, created by its team of chefs, with plant-based meat alternative Beyond Meat. The menu consists of three, core burgers – ‘The Neat,’ ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog’. Also, Diners can choose from a selection of sides, including skinny fries, sweet potato fries and tater tots.
In addition, Neat Burger proudly stocks Just Water, the eco-conscious brand launched by Jaden Smith in 2018. Similarly, Ethical Lemonaid sodas and dairy-free, soft serve, coconut and soya-based milkshakes are also available.
A Force for Good
Ryan Bishti of The Cream Group says, “Neat Burger aims to change the way we view our eating habits. We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.”
Tommaso Chiabra states, “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable, together with the growth of population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good”
Lewis explains, “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.”
He adds, “But, it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.
Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally.”
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